paperweekly wrap up

weekly wrap up + the curious collection

by Grace Bonney

i’m heading out a little early today to pick up ac and drive down to the jersey shore for the weekend (here’s hoping it doesn’t rain all weekend). but before i go i wanted to end the week with an incredible project from , and french photographer .

is an international paper company that decided to celebrate the launch of it’s new paper range, “curious collection”, with the help of trend forecaster li edelkoort and photographer gregoire alexandre. gregoire created a seriously that was designed to portray the creativity behind the papers. all i know is, they certainly make me look at paper in a different way. can you imagine what advertisements would look like if all companies thought this creatively about what their products could become? i’d love to see supply companies that make straws, cups, bags and other basics approach promotion this way- perhaps teaming up with people from ‘s visual display team, or the visual merchandisers at a store like . the possibilities are endless.

on that note, i’m closing my laptop and will wish everyone a happy weekend! stay tuned next week for a gorgeous series of sneak peeks, a fun terrarium how-to video with and much, much more. see you monday!

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