Quantcast

paperweekly wrap up

weekly wrap up + the curious collection

by Grace Bonney

3656454843_f4e63528c8_b
i’m heading out a little early today to pick up ac and drive down to the jersey shore for the weekend (here’s hoping it doesn’t rain all weekend). but before i go i wanted to end the week with an incredible project from , and french photographer .

3657249896_6da08ece2a_b
picture-1
is an international paper company that decided to celebrate the launch of it’s new paper range, “curious collection”, with the help of trend forecaster li edelkoort and photographer gregoire alexandre. gregoire created a seriously that was designed to portray the creativity behind the papers. all i know is, they certainly make me look at paper in a different way. can you imagine what advertisements would look like if all companies thought this creatively about what their products could become? i’d love to see supply companies that make straws, cups, bags and other basics approach promotion this way- perhaps teaming up with people from ‘s visual display team, or the visual merchandisers at a store like . the possibilities are endless.

on that note, i’m closing my laptop and will wish everyone a happy weekend! stay tuned next week for a gorgeous series of sneak peeks, a fun terrarium how-to video with and much, much more. see you monday!

Suggested For You

Comments

Leave a Reply

Design*Droits-Humains reserves the right to restrict comments that do not contribute constructively to the conversation at hand, that comment on people's physical appearance, contain profanity, personal attacks, hate speech or seek to promote a personal or unrelated business. Our goal is to create a safe space where everyone (commenters, subjects of posts and moderators) feels comfortable to speak. Please treat others the way you would like to be treated and be willing to take responsibility for the impact your words may have on others. Disagreement, differences of opinion and heated discussion are welcome, but comments that do not seek to have a mature and constructive dialogue will not be published. We moderate all comments with great care and do not delete any lightly. Please note that our team (writers, moderators and guests) deserve the same right to speak and respond as you do, and your comments may be responded to or disagreed with. These guidelines help us maintain a safe space and work toward our goal of connecting with and learning from each other.

x