Being a consumer in the modern world—especially one that is trying to make conscientious choices—can sometimes seem like an exercise in futility. Contemporary consumer culture is a suffocating, omnipresent force in many of our lives, one that has instilled in us countless bad habits—from turning a blind eye to questionable manufacturing methods to looking at cheaply manufactured goods as disposable and infinitely available. One of the biggest impediments to conscious consumption, however, is our collective love of convenience. As much as we all want to support independent craftspeople, small businesses and locally-manufactured products, easy access can be quite the temptress, trumping even the most noble of intentions. This is what makes , the brainchild of Micha Thomas and Jaime Lawson, so unique, timely and downright useful. A brilliant combination of consciously-sourced Made-In-America products and one-stop-shop goodness, The MiA Project seeks to make supporting domestic production as easy, accessible and fun as shopping at your favorite department store.
Launching today, The MiA Project is two-fold in its aspirations. On one hand, the website features a curated online shop, filled with American-made fashions, jewelry and home goods. On the other, MiA is also looking to expand its philosophy beyond the confines of its website, providing a “badge of honor” to any brands, products and makers that meet their criteria. The end goal is that of creating an accessible, easily identifiable community of makers and buyers that promotes and nurtures the creation of homegrown products. —Max