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National Stationery Show: Ferme À Papier

by Emma Tuccillo

There are many elements of my personal style that can be traced in a straight line back to my time spent in Paris. From stripes, to luxe linens, to crown molding, these design details have sunk themselves deep into my life and ethos. My francophile affinity was well matched when I met Cat Seto of at the this year, a San Francisco based design studio. It was her time in Paris two years ago that gave impetus to her company, whose literal translation is Farm to Paper. Days spent watching “Parisian hipsters” and visiting biodynamic farms in the countryside carry through in all of her work today. Upon walking around her dark navy booth, I was taken with the mix of styles she uses — abstract landscapes blended with gold foil typography, gestural illustrations of sweet couples in love, and hand drawn marble patterns that she said took forever to make.

For this year’s collection, Cat drew inspiration from the golden ratio, hoping to create “harmony and balance” in her designs. Although very modern in aesthetic, this ratio can be seen in the work of countless artists from Leonardo Da Vinci to Salvador Dali. I found these golden elements to be beautiful and compelling, mi mathematical lines with the fluid shapes of nature.

In the end, I found myself lingering at the booth for far too long, sharing stories about hot french baguettes and romantic side streets. The following 10 images capture the feeling I had after leaving Cat’s booth, a dreamy wanderlust for a time stood still in a classic French parlor, stripes and all. X,

Photography by

Ferme A Papier at the National Stationary Show.
drew inspiration from the golden rectangle for this year's collection.
Ferme A Papier at the National Stationary Show.
I can imagine giving this lovely card to any one of my girlfriends. We are often fixated on beautiful tile, snapping photos of our spring shoes for Instagram.
Ferme A Papier at the National Stationary Show.
This beautiful pattern reminds me of an aging tile, one you might find in an old French mansion. The scratched-off gold foil stamping gives it a rustic and textured feel.
Ferme A Papier at the National Stationary Show.
The booth was painted a dark navy. Narrow wooden shelves outlined the golden rectangle, the theme for this year's collection.
Ferme A Papier at the National Stationary Show.
This card beautifully blends an abstract landscape with luxurious gold lettering. I would certainly be happy if this were to show up in the mail tomorrow.
Ferme A Papier at the National Stationary Show.
The golden rectangle is used to create harmony and balance in this sweet birthday card.
Ferme A Papier at the National Stationary Show.
This yearless planner is perfect for the multi-tasker or self-starter, including monthly and weekly to-do lists and blank graph pages.
Ferme A Papier at the National Stationary Show.
How can you not melt when looking at these romantic cards? Inspired by "Parisian hipsters," Cat tends to use the same cast of characters in her designs.
Ferme A Papier at the National Stationary Show.
There is a clear sense of romanticism in all of designs.
Ferme A Papier at the National Stationary Show.
Cat Seto, designer of , stands proudly in front of her new line at the .

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  • Beautiful designs, perhaps my favorite of what I have been seeing on line from the show.

    Can I offer a gentle suggestion of how to remember to spell stationery correctly? I see this word so often misspelled by stationery companies themselves on their websites or in promotional copy or in this case within an article.

    Stationery that one sends to someone, such as a card, has an envelope. Envelope begins with “e”. Spell stationery with an “e”.


  • Wow, I LOVE the design of that bag…just the way its laid out makes me happy for whatever reason. Something about stationery, organisation and graphic design all put together is somewhat therapeutic and inspiring at the same time. The floral print (as seen on the birthday card and wrapping paper) is perhaps my favourite…a gorgeous, fluid print with bold, geometric lines and letters.

    I wish I could go to the National Stationery Show! I’ll definitely be looking into more of Cat’s work, as from what I’ve seen so far, I’d love to get my hands on it haha.

    With love ♥︎ » Paris by Friday

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