New: The Magnolia Home by Joanna Gaines Paint collection

by Grace Bonney

Joanna Gaines
Since the very first second it hit the airwaves, I have been a huge fan of HGTV’s . For starters, it was the first show that embraced the style I personally love (reclaimed wood, thrift store goods and modern detailing like concrete counters, brass fixtures and subway tiles), and it single-handedly created a new appreciation (and #hashtag trend) for an old favorite: !

Joanna Gaines with Magnolia Home Paint Can
Co-hosts (and spouses) Joanna and Chip Gaines can, in my book, do just about anything they set their minds to — from ripping out walls and cabinets and making-over homes to starting a B&B and raising a farm full of animals (and beautiful children). So it was no surprise when I heard (Joanna’s shop and studio) was launching its first collection of paint colors.

Paint is my go-to design solution for just about any problem. Boring walls? Furniture that
needs some love? Exterior that needs to feel modern again? Paint is almost always the answer. But not everyone is ready to make a huge commitment, so I love when collections pop up that embrace modern neutrals and deep hues that won’t leave you running for the hills when “Icelandic Poppy Red” turns into “Nightmare Firetruck Crimson.”

Today I sat down and asked Joanna some questions about the new collection (and yes, there’s a color called “Shiplap”), and for some tips on how she likes to use paint at home and in her clients’ spaces. Read on to see her answers and check out more from her new collection of paint. You can view all 25 colors from her collection, and shop online, right . xo, grace

D*S: What inspired you to create a collection of paint? What did you want to add to the market that you felt was missing?

Joanna: Paint is one of the easiest ways to transform a space and change its overall look and feel. Our friends, family and supporters are always asking for advice on how to select the perfect paint color. And as I’ve worked with clients over the past twelve years, I’ve learned that committing to a paint color is a big fear for a lot of people. It really is a big commitment, and there are so many options out there that the process of choosing can be overwhelming. I was inspired to make the process simpler and less stressful by developing this paint with KILZ and choosing paint colors that will seamlessly blend with all personal style aesthetics.

D*S: Do you have a go-to paint color from your collection that you’re using the most right now, and why?

Joanna: It’s hard to choose just one, because every color in the collection is inspired by someone or something important to me. From Chip’s wedding band to our farm animals — each color has a unique and personal story. But one of my go-to hues right now is “Emmie’s Room,” named after my youngest daughter. She’s courageous, but like this color, she also has a soft side. This blue-grey hue is soft, timeless and is a great complement to anything bold.

D*S: What are your hopes for your paint collection in the next few years? Do you see this expanding into more products or other home improvement lines? (I’d love to see a Magnolia wallpaper or tile collection!)

Joanna: Nothing else has been announced just yet, but we have some projects in the works that we can’t wait to share. Like Magnolia Home Paint, I love this process of personalizing home improvement lines. It makes my job as a designer much easier, and I hope it makes yours easier, too.

D*S: For clients who are afraid of color, but don’t want all-white walls, what are your favorite colors and finishes to use?

Joanna: I love greens and blues, but if those seem like a big color commitment, I think grey is a beautiful choice for any space. Greys can provide a touch of warmth and color, while keeping a neutral and calm backdrop for your space. I think “Wedding Band,” inspired by Chip’s ring, is a beautiful true grey. “Cupola” or “Weathered Windmill” are a little darker and would add a nice depth for someone wanting an “in between” shade.

D*S: Do you have any paint nightmares or mistakes that you’ve learned from?

Joanna: There have been lots of times over the years that we’ve committed to a color big-time and it turned out looking completely different than I expected. These kind of mistakes are expensive, especially when it’s so simple to paint a test patch and make sure the color dries looking how you want it to. Try buying a sample first, or at least save yourself some time and paint a small corner before you really get started.

D*S: If you could encourage everyone viewing your new collection to try one thing with your paint, what do you hope they’ll try?

Joanna: Painting furniture is one of those things where my clients aren’t sure where to start, which is why I wanted to formulate special cabinetry and furniture paint. One of my favorite parts of updating a home is incorporating antique pieces into the space and bringing them back to life. With this paint formulation, I hope you’ll feel empowered to take on these types of projects and tackle the antique pieces you’ve been wanting to breathe new life into.

D*S: What is your favorite way to use paint outside of painting walls?

Joanna: Definitely painting exteriors. This first paint release is not formulated for outdoor use, but it’s definitely in the works. A fresh coat of paint is one of the easiest ways to add curb appeal to your home, but again, this is one of those projects that seems daunting. With my outdoor paint line, this process will be made easier and less overwhelming.

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  • I hope these are available soon at some convenient places like Ace Hardware, or the chains (Home Depot/Lowe’s, etc.). I’d be much more likely to run out and buy them. Since they partnered with KILZ I thought they would be in the stores.

  • I fell head over heels in love with Joanna & Chip on the very first episode of “Fixer Upper”! And I finally found my style! Joanna totally designs exactly my classic country chic style. And she always uses colors I love and I’m thrilled that she has her own line of paint! I would see something she painted in an episode and when I would go and check out paint colors locally I could never find the exact color I wanted and would become overwhelmed with all the choices. Now it’s simple and the perfect color I want at a click. Also I just want to say that I did a search for Joanna’s paint line and found your site and love it! Can’t wait to start following you also!!

  • I absolutely LOVE Joanna & Chip and am pretty addicted to their show. They have definitely inspired me in putting together my home, so I was THRILLED to see Joanna just came out with a gorgeous paint line! Especially since I’ve gathered hundreds of paint swatches and am getting lost in the decision process. I’m just nervous about buying a paint color that’s online only because our monitors are all so different. Do you know if she has a swatch card of her colors we can purchase? Or if they are in stores somewhere? Thanks so much Grace for featuring Joanna & her awesome work!

  • Is this a chalky type paint? Fort more similar to a straight latex that you get anywhere. These are lovely colors. I paint furniture for a living and before I purchase I would like to know more about the paint

  • Would love to get this in Hawaii but Magnolia cannot ship here. Please update when it’s available through a home improvement or paint supply store. Thank you!!

  • I just painted my new home with all Magnolia colors. I painted a large great room and stairwell in Shiplap, hoping it would be a soft white. It has turned a light lime green. I’m heartbroken. I also had all my new kitchen cabinets painted in Shiplap and I haven’t seen them yet and am terrified. I do love both Cupola and Summer Stroll.

  • We purchased one of your paint colors to paint a table and chairs. The store that sold it to us didn’t seem to know much about it. He knew we were painting furniture and didn’t inform us it would not work. The paint is already coming off and we are scared to sit on the chairs. We also paid 200.00 to have it done. I am sick about this because now I found out you have furniture paint. Your retailers should learn about the paint before selling it. Is there anything we can do at this point?


    • Hi Jamie,

      I’m so sorry to hear about your experience. We are not the manufacturers of the paint. You can visit their website and customer service here:


  • I would love to be able to pay for a swatch of Joanna’s paints. 48$ shipping is pretty steep for a gallon of paint. :/ My husband and I are redoing a 50’s home and it’s going to be just short of an entire gut out. Would love to use colors from her line when it comes time to paint..but at that price the budget won’t allow it. LOVE her show and all the inspirational ideas !!!

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